Selling your home can feel overwhelming—but with the right plan and the right advisor, it doesn't have to be. As your trusted Real Estate Advisor, I’m here to guide you through each step of the process with strategy, transparency, and support to help you achieve the best possible outcome.
Every successful sale starts with a conversation. We’ll discuss your reasons for selling, your ideal timeline, and your expectations around pricing and the selling process. Whether you’re upsizing, downsizing, or relocating, I’ll help you clarify your goals and develop a plan tailored to your unique needs.
Before your home goes on the market, we’ll assess its current condition and identify any updates or improvements that could increase its value. Small changes like decluttering, addressing maintenance issues, or applying a fresh coat of paint can make a big difference. We’ll also discuss staging options and potential renovations based on your goals and timeline.
Pricing your home correctly from the start is key to attracting strong offers. I’ll prepare a detailed Comparative Market Analysis (CMA) to evaluate recent sales, current competition, and local trends. Together, we’ll determine a pricing strategy that positions your home competitively—and maximizes your return. In some cases, you may consider having a professional appraiser provide you with an estimate of your home’s value for additional insight.
First impressions are everything. Before we list your home, we’ll take steps to ensure it’s presented in the best possible light. This preparation phase includes:
Once your home is market-ready, I’ll arrange professional photography to showcase it at its best. I will also verify with the building department that your property complies with local building codes and address any open permits or violations that may affect the sale. If issues arise, we’ll address them early to avoid delays later. Additionally, I’ll ask you to provide a list of any improvements or upgrades you’ve made during your ownership—these value-adding details can play a key role in our marketing strategy.
With your home ready for buyers, we’ll go live on the MLS and implement a multi-channel marketing strategy to generate buzz and drive maximum exposure.
Your customized marketing plan may include:
The goal is to maximize visibility, attract serious buyers, and position your home to receive strong, competitive offers early in the listing process.
We’ll create a showing schedule that works for you—while maximizing buyer access. The more flexible you are, the more opportunities we have to connect with qualified buyers. With your approval, I’ll also host broker and public open houses to boost visibility and traffic. I’ll provide feedback from showings to help us make timely decisions.
Once offers start coming in, I’ll guide you through reviewing the terms, comparing contingencies, and evaluating each buyer’s financial strength. I’ll negotiate on your behalf to secure the best possible deal, while keeping your goals and timeline in mind. You’ll never have to navigate this part alone—I'm with you at every step.
Once an offer is accepted, the buyer will typically schedule a home inspection. Based on the results, they may request repairs or concessions. I’ll help you respond strategically while protecting your interests. Once terms are finalized, the buyer signs the contract and submits their earnest money deposit. Your attorney will confirm receipt, and once you countersign the contract, the sale is officially under contract.
You're almost there! Leading up to the closing, the buyer will perform a final walk-through to confirm the property is in the agreed-upon condition. As the seller, you’ll want to:
At the closing, you’ll sign the final paperwork, transfer ownership, and receive your net proceeds. Once complete—your home is officially sold!
With the right plan, expert guidance, and a tailored marketing strategy, selling your home can be a smooth and successful experience. Let’s connect to discuss your goals and get your home sold.
Elana has an established network of craftsmen and home maintenance contacts that help make home buying and selling a seamless experience. Her strong marketing background allows her to leverage various channels to create the best strategy to market a client’s property.
